Google Trends has been a convenient way for any user to effectively take the temperature of the internet, and in light of the company's recent spate of redesigns, the analytics page is the latest to get gussied up. The web page has been outfitted with several new features and designs to make it easier to parse for the average user.
In the earlier version of Google Trends, the platform was prescriptive. It told users what was trending in Google searches, and it left it at that. Now, the page has a search bar at the very top that encourages people to look up the terms that they're interested in, and it shows trends surrounding those terms.
That said, the platform also includes stories that have been curated by Google's News Lab team, so users get a multi-pronged approach.
Redesigned Search Engine Analyses
The New Google Trends Makes It Easier to Internalize Patterns
Trend Themes
1. Personalized Search - Google Trends' search bar allows users to look up terms of interest, providing an opportunity for personalized search experiences and tailored recommendations.
2. Data Visualization - The redesigned Google Trends offers new features and designs that make it easier for users to analyze and interpret data patterns, creating opportunities for innovative data visualization tools.
3. Curated Content - Google Trends now includes curated stories by Google's News Lab team, presenting an opportunity for content curation platforms to offer personalized and relevant news compilations based on search trends.
Industry Implications
1. Internet Search - The enhanced search capabilities of Google Trends open up possibilities for search engine companies to improve their services and provide more accurate search results.
2. Analytics and Data Visualization - The new features and designs of Google Trends create opportunities for businesses in the analytics and data visualization industry to develop innovative tools and platforms for data analysis and presentation.
3. Content Curation - With the addition of curated stories, Google Trends presents opportunities for content curation platforms and news aggregators to offer more tailored and relevant content recommendations based on search trends.