The massive search engine powerhouse has partnered up with advertising agency R/GA London to come up with a pilot scheme that helps to make London a better place for tourists and residents called 'Google Outside.’ Putting together giant display screens providing residents and tourists alike with useful information such as attractions, restaurants, businesses, shops, location, weather etc.
These giant display screens can be found in 160 located across London, in 100 bus shelters and 60 underground tube stations. The program used to run Google Outside is identical with Google Now, which provides valuable information to its users. For example, if the weather takes a turn for the worse, the search engine will guide you to nearby coffee shops, nearby shopping malls or cinemas.
A Google spokeswoman told the London Standard that they are "currently testing a new way of helping users get the most out of London, as we want people to enjoy Google wherever they are." The pilot scheme will carry on into early December.
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
Trend Themes
1. Interactive City Displays - Disruptive innovation opportunity: Explore partnerships between tech companies and advertising agencies to create large interactive screens that provide valuable information to residents and tourists in cities.
2. Location-based Recommendations - Disruptive innovation opportunity: Develop algorithms and programs that utilize location data to provide personalized recommendations for nearby attractions, businesses, and services.
3. Smart City Initiatives - Disruptive innovation opportunity: Collaborate with tech companies and local governments to implement smart city initiatives that enhance the overall experience of residents and tourists through innovative technology solutions.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate large interactive city displays into advertising strategies to provide targeted information and engage with a larger audience.
2. Tourism - Disruptive innovation opportunity: Implement location-based recommendation systems in the tourism industry to enhance visitors' experiences and provide personalized recommendations.
3. Smart Technology - Disruptive innovation opportunity: Develop smart city solutions that leverage technology to improve the quality of life for residents and create a more efficient and connected urban environment.