Google 'Neighbourly' is a new app that aims to put an ultra-local spin on the social network format. With the app, users are able to crowdsource questions and have top answers come back from the people within their very own community. For instance, a user may type or use their voice to inquire about the neighborhood's best mechanics or clothing repair services.
As the app is a locally focused social network, users are able to follow questions from other people and get notified about updates from other users who provide helpful answers and tips on the platform. Neighbourly addresses privacy by allowing its users to share their questions without revealing personal details or contact information.
The beta Android-only app has exclusively been launched in Mumbai, India, with availability in both Indian and English.
Hyper-Local Crowdsourcing Apps
Google Neighbourly is a Community-Centric Social Network
Trend Themes
1. Hyper-local Crowdsourcing - The trend of hyper-local crowdsourcing apps like Google Neighbourly offers an opportunity for businesses to tap into the knowledge and expertise of their immediate community for recommendations and insights.
2. Ultra-local Social Network - The rise of ultra-local social networks presents a disruptive innovation opportunity for businesses to connect with customers at a hyper-local level, tailoring their offerings to specific communities.
3. Privacy-focused Platforms - The trend towards privacy-focused platforms like Neighbourly highlights a need for businesses to prioritize user privacy and develop innovative solutions that allow for community interaction without revealing personal information.
Industry Implications
1. Social Networking - The social networking industry can explore the hyper-local crowdsourcing trend by developing platforms that foster community engagement and provide localized recommendations.
2. Local Services - The local services industry can leverage ultra-local social networks to connect with customers in specific communities and offer personalized, community-driven services.
3. Privacy Technology - The privacy technology industry can capitalize on the demand for platforms like Neighbourly by developing innovative solutions that prioritize user privacy while still facilitating community interaction and knowledge sharing.