The Google Doodles that often used to commemorate holidays and special events are now being used to show support for the many different workers who are making a positive impact during the events surrounding COVID-19.
The first of the Google Doodles pays respect to public health workers, which includes field researchers, epidemiologists, lab scientists, and leaders from organizations likes the World Health Organization. In addition to promoting its support through Google Doodles, the tech company explains that it has partnered with WHO and national health organizations to make official information more easily accessible to users.
On YouTube, Google has also launched the #StayHome #WithMe campaign to encourage more content creation surrounding the topic, and created curated playlists of timely videos that promote social distancing.
Public Health Worker Browser Commemorations
The New Google Doodles Honor Those Fighting COVID-19
Trend Themes
1. Commemorating COVID-19 Heroes - Opportunity for companies to use their platforms to honor and show support for essential workers.
2. Partnerships with Health Organizations - Potential for collaboration between tech companies and health organizations to provide accurate and accessible information to the public.
3. Digital Campaigns for Social Distancing - Opportunity for brands to launch digital initiatives that promote and encourage social distancing.
Industry Implications
1. Technology - Tech companies can play a role in supporting public health workers and providing important information to the public.
2. Healthcare - Health organizations can partner with tech companies to amplify their efforts in combating COVID-19.
3. Media and Entertainment - Brands in the media and entertainment industry can leverage their platforms to spread awareness and promote responsible behavior during the pandemic.