Gopuff, an American consumer goods and food delivery platform, has unveiled its new sub-label called Goodnow, which will offer a variety of health and wellness items. Set to launch sometime in the coming months, Goodnow will provide customers with a convenient solution for ordering items ranging from bandages and antihistamines to electrolyte beverages and vitamin supplements.
"Informed by data, insights, and feedback, we know that Goodnow is an inherent fit for our customers and the Gopuff platform," said Jessica Glendenning, Gopuff’s director of private label.
According to the company, Gopuff surveyed its customers, asking what products they would like to see offered on the platform. The overwhelming response from Gopuff users was that they were interested in being able to order OTC medications directly through the Gopuff app. Clearly, the company has listened to these requests and is now set to introduce a sub-label dedicated to these kinds of products.
DTC Health Product Deliveries
Gopuff Unveils Its New Health & Wellness Sub-Label, 'Goodnow'
Trend Themes
1. DTC Health Product Deliveries - Increased demand for DTC health product deliveries is providing an opportunity for companies to create new sub-labels providing convenient solutions for ordering a variety of health and wellness items.
2. Personalized Health and Wellness - Personalized health and wellness is a trend that offers an opportunity for businesses to offer customized health products to meet the needs of individual consumers.
3. Data-driven Product Development - Data-driven product development offers an opportunity for businesses to create new products and sub-labels based on customer feedback and preferences.
Industry Implications
1. E-commerce - The rise of DTC health product deliveries provides an opportunity for e-commerce companies to expand their product offerings and provide greater convenience for consumers.
2. Healthcare - The personalized health and wellness trend offers an opportunity for healthcare companies to create new products and services to help people achieve their health goals.
3. Consumer Goods - Data-driven product development can benefit consumer goods companies as they use customer feedback to create innovative new products that meet the evolving needs of consumers.