The COVID-19 pandemic has drastically shifted the way Canadians live, especially when it comes to getting physical exercise. To help all those looking to stay in shape while respecting the social distancing regulations put forth by the government, GoodLife Fitness launched a free digital gym, aptly titled #GoodLifeAtHome.
The #GoodLifeAtHome offers no equipment workout routines as well as tips from Kim Lavender, the GoodLife Fitness Vice President of Group Experience. Kim will also be leading 30-minute workout sessions live t 11.30 AM ET daily, as well as live guided breathing exercises Monday 10.30 AM and Friday 3 PM ET every week, on GoodLife's social media channels (@GoodLifeFitness).
Brands like GoodLife Fitness that provide free, beneficial opportunities for consumers during these challenging times will increase their brand awareness and consumer loyalty.
Free At-Home Digital Gyms
GoodLife Fitness Launched a New Digital Gym Called #GoodLifeAtHome
Trend Themes
1. At-home Fitness - As social distancing regulations remain in place, there is an opportunity for fitness brands to create innovative at-home digital gym experiences.
2. Live Workouts - Live streamed workout sessions led by fitness professionals provide an opportunity for brands to engage with consumers and build brand loyalty.
3. Virtual Coaching - Offering virtual coaching and tips from fitness experts can provide consumers with valuable resources to remain healthy and stay motivated during challenging times.
Industry Implications
1. Fitness - The fitness industry could explore creating unique digital gym experiences that offer live sessions and coaching to adapt to current social distancing regulations.
2. Technology - There is an opportunity for technology companies to develop platforms and apps that offer virtual coaching, live workout sessions and personalized workout plans.
3. Social Media - Social media platforms offer an opportunity for fitness brands to engage with consumers, offer virtual workouts and tips, and increase brand awareness and loyalty.