The Goodbye Gymtimidation campaign from Stitch Fix and tennis champion Venus Williams was devised to help women get over their gym anxiety and meet their fitness goals in a way that feels empowering. The campaign includes personal tips from the tennis legend herself, as well as personalized shopping experiences on the Stitch Fix platform so that people can truly feel their best when they are working their way up to a sweat.
The fitness-focused campaign spotlights a selection of different brands with confidence-boosting styles. This new campaign comes after findings from the platform show that 89% of American women surveyed admitted to skipping workouts because they lacked workout clothes to make them feel confident.
Confidence-Boosting Activewear Campaigns
'Goodbye Gymtimidation' Inspires Overcoming Gym Anxiety
Trend Themes
1. Body-positive Activewear - Create an activewear line with designs that promote body positivity and self-confidence.
2. Personalized Fitness Shopping - Develop a personalized shopping experience for fitness wearables, that includes a quiz, so that customers can find the gear that suits their needs.
3. Celebrity Fitness Influencers - Collaborate with celebrities to create fitness campaigns that encourage healthy living and promote the use of specific fitness products.
Industry Implications
1. Fashion - Design and market trendy and comfortable fitness wearables that women will want to wear to the gym.
2. Technology - Create a mobile app or platform that uses AI to provide personalized fitness recommendations to customers.
3. Marketing & Advertising - Develop marketing campaigns that promote body positivity and empower women to overcome their gym anxiety.