New Balance introduces another iteration of the iconic 2002R sneaker model for the season done alongside atmos Japan to join the ongoing Good Vibes Pack for the season. The range is inspired by the collaborative New Balance 993 and Kawasaki project that made its original debut back in 2012.
The color palette is bright and continues with the same theme. This time around, the shoe has a construction that blends together mesh, full-grain leather, and premium suede materials. It is similar to the aforementioned 993 sneaker with a base foundation of a black layer that is then further accented with green overlaying accents and off-white details. It is now available online to shop at atmos Tokyo.
Vibrant Suede Lifestyle Sneakers
New Balance Adds Options to the Good Vibes Pack with atmos
Trend Themes
1. Colorful Suede Sneakers - There is an opportunity for sneaker companies to expand their selection of vibrant, colorful suede sneakers for consumers seeking unique footwear options.
2. Collaborative Design Projects - Brands can take inspiration from the successful New Balance 993 and Kawasaki project to collaborate with other companies and create sought-after limited edition designs.
3. Mixed Material Construction - The blending of materials like mesh, full-grain leather, and premium suede presents an opportunity for companies to innovate and create stylish and comfortable footwear with unique textures and designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage sneaker trends and collaborate with others to create sought-after footwear products that appeal to fashion-conscious consumers.
2. Sportswear - Companies within the sportswear industry can capitalize on the popularity of sneakers to create functional and stylish footwear options for athletes and fitness enthusiasts.
3. Textile Manufacturing - Textile manufacturers could benefit from producing high-quality suede and other materials that are used in the construction of innovative sneaker designs.