Khloé Kardashian recently added to her Good American denim line with what she calls her "most personal launch yet"—a fashion-forward maternity line called 'Good Mama.'
As a pregnant woman herself, Khloé found herself disappointed by the lack of stylish, premium maternity denim for women and set out to fill a void in the market for herself and others. The maternity line includes two kinds of fits: The Honeymoon, for the early stages of pregnancy, and The Home Stretch, which is ideal for the time leading up to birth.
The line includes eight styles, including mid- and low-rise options that range in acid wash to timeless all-black colors, as well as sizes that go up to 24.
Socialite-Created Maternity Denim
Khloé Kardashian Expanded Upon 'Good American' with 'Good Mama'
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Industry Implications
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