The Good Good Good Spring/Summer 2021 collection is presented in a campaign shot by photographer Luke Kuisis, capturing the bold color palette of the season. The brand details the seasonal designs with stark stripes both horizontal and vertical.
The sustainable approach continues as there is a strong use of deadstock materials or kikoi fabric that has been deemed faulty. Kikoi fabric is a traditional material from Kenya that is entirely crafted from cotton, woven tightly together to create an opaque look. This capsule features kikoi woven by GOTS, the Global Organic Textile Standard and is used to create the over shirts in a boxy structure, the wide legged trousers, jackets, the leisure shorts, flowing dresses, and even some of the accessories.
Bold Tonal Patterned Menswear
The Good Good Good Spring/Summer 2021 Range Boasts a Bold Palette
Trend Themes
1. Bold Tonal Patterns - Design bold tonal patterned apparel for men's fashion using sustainable materials and traditional techniques.
2. Deadstock Material Usage - Utilize deadstock materials in the creation of sustainable menswear to reduce textile waste and increase eco-friendliness.
3. Kikoi Fabric - Incorporate kikoi fabric, a traditional cotton material from Kenya, into modern menswear designs for a unique and sustainable touch.
Industry Implications
1. Sustainable Fashion - Establish a sustainable fashion brand that uses deadstock materials and traditional techniques to reduce environmental impact.
2. Men's Apparel - Create bold tonal patterned menswear that incorporates traditional fabrics and techniques for a unique and cultural touch in fashion.
3. Textile Manufacturing - Develop an ethical textile manufacturing company that uses traditional techniques to create unique and sustainable fabrics like kikoi.