Nike introduces its new Good Game pack, which is made up of the sportswear brand's iconic Blazer Mid '77 and Air Max 90 sneaker silhouette. The Blazer Mid '77 is the standout design of the pack as it is crafted with a blend of materials detailed with bold detailing throughout.
The branding Swoosh accent is reworked in an 8-bit style for a digital visual on top of the white leather base foundation on both the medial and lateral side. It is further detailed with the phrase reading "Have a Good Game" beneath the back quarter in the same style font accompanied by a smiley face in place of one of the letters. It is complete with iridescent tongue tags and exposed foam heels.
Video Game-Themed Sneaker Packs
Nike's Good Game Pack Features Bright and Digital Graphics
Trend Themes
1. Video Game-themed Sneaker Packs - New sneaker packs featuring bold digital graphics and 8-bit style branding open opportunities for companies to partner with gaming companies and create limited-edition products.
2. Iridescent Accents in Fashion - The use of iridescent materials on the Nike Good Game Pack opens opportunities for fashion designers to incorporate this trend in their designs.
3. Blending of Hybrid Materials - The creation of the Blazer Mid '77 using a blend of materials and bold detailing demonstrates disruptive innovation for the athletic footwear industry by creating new and unique designs.
Industry Implications
1. Sportswear - The Good Game Pack presents disruption opportunities for, not only the sneaker industry but the sportswear industry as a whole to incorporate bold graphics in their designs.
2. Gaming - Partnerships between sneaker companies and video game developers or game influencers present opportunities for revenue growth and product differentiation in the gaming industry.
3. Fashion Design - The use of hybrid materials, bold graphics, and iridescent accents in the Nike Good Game Pack offers inspiration and opportunities for the fashion industry to create unique and innovative designs.