The GON AW13 catalog accentuates the waif-like quality of the model as well as the fashion. Shot against a dove grey backdrop and finished with a white wash haze, the GON AW13 looks are borderline ghostly save for a couple of bright orange outfits. Not to mention that the model herself is incredibly pale with silvery hair to boot.
Soft and billowy, the dresses, pants and jackets that make up the GON AW13 collection are fit for a haunting individual. They are also the perfect pieces to transition from summer to fall in. Although they all appear lightweight, the cover the body romantically for comfort, warmth and style.
In addition to being haunting, the GON AW13 lookbook is also moody, which is attribute to the models facial expressions.
Moody Waif-Like Lookbooks
The GON AW13 Collection is Soft and Billowy
Trend Themes
1. Moody Fashion - The use of dark, otherworldly themes in fashion creates opportunities for disruptive innovation and unique branding.
2. Soft Billowy Clothing - Fashion designs that are lightweight yet provide comfort and warmth in the transitional seasons can be a disruptive innovation in the clothing industry.
3. Pale Model Aesthetic - The use of models with unique looks and unconventional beauty can be a disruptive innovation in the modeling industry.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards dark, haunting and soft billowy clothing to create unique and innovative designs.
2. Modeling - The modeling industry can embrace the trend towards using models with unconventional beauty, and the promotion of unique and diverse faces.
3. Photography - Photography professionals can take advantage of the moody waif-like lookbooks and the soft billowy clothing trends to create memorable and captivating images.