More than just another active wear brand, 'Bump & Run' is a new line of golfing apparel that is designed specifically for pregnant women. The line was created by Anna Sabiston after she noticed the lack of apparel options available for women who wanted to golf while pregnant. Her solution to the problem was to create her own maternity active wear that would be comfortable and supportive enough for expectant mothers.
Unlike traditional active wear, the Bump & Run golf shirt is specifically designed to accommodate a woman's growing belly. The accompanying skort also features a unique built-in belly band that will stay in place when the woman takes a swing. The golfing apparel is not only comfortable enough for expectant mothers, but it is also designed to adhere to strict dress rules that are in place on many golf courses.
While the line is currently just a prototype, Sabiston has launched a Kickstarter campaign to bring the Bump & Run clothing to production.
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
Trend Themes
1. Maternity Golfing Apparel - Opportunity for creating specialized clothing lines that cater to specific target markets, such as pregnant women who want to golf.
2. Comfortable and Supportive Active Wear - Disruptive innovation opportunity in the activewear industry by creating clothing that is both comfortable and supportive for pregnant women.
3. Adherence to Dress Rules - Opportunity for designing clothing that meets strict dress rules, allowing pregnant women to golf while adhering to the regulations.
Industry Implications
1. Fashion - Potential for fashion brands to explore and create maternity golfing apparel, catering to pregnant women who enjoy golf.
2. Sportswear - Opportunity for sportswear brands to tap into the market of maternity activewear, offering comfortable and supportive clothing options for pregnant women who golf.
3. Kickstarter - Potential for crowdfunding platforms like Kickstarter to support the production and launch of specialized maternity golfing apparel brands like Bump & Run.