Campbell Soup announced that its Lakeland plant in Florida will once again resume Goldfish production after five years of primarily producing breads and rolls. For the last five years, Goldfish production in the area took place at the Willard, Ohio production plant. The company recently held a hiring event for the Lakeland plant, stating it aims to: "build a team that can help support Goldfish production in the bakery."
Additionally, when speaking on the reasoning for shifting this plant back to Goldfish production once again, Carolyn Mulvihill, a senior communications manager at Campbell Snacks, stated: "In an effort to meet demand and continue the momentum around this iconic brand, we decided to bring Goldfish back to Lakeland where we have the capabilities to produce and distribute."
Cracker Production Facilities
Campbell Soup will Resume Producing Goldfish at its Lakeland Plant
Trend Themes
1. Reshoring Production - Campbell Soup's decision to move Goldfish production back to its Lakeland plant is indicative of a trend towards reshoring production to domestic facilities.
2. Brand Preservation - By resuming production of Goldfish at its Lakeland plant, Campbell Soup is demonstrating a trend towards preserving and investing in iconic brands.
3. Regionalization of Production - Campbell Soup's regionalization of Goldfish production to the Lakeland plant highlights a trend towards localized and regionalized production of consumer goods.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can take advantage of the opportunity to reshore production and invest in iconic brands for increased profitability and consumer appeal.
2. Consumer Goods - The consumer goods industry can benefit from regionalization of production to optimize supply chain management and increase operational efficiency.
3. Logistics and Distribution - The logistics and distribution industry can capitalize on regionalization of production and the resurgence of domestic facilities to optimize transportation and distribution networks.