Golden Chick, a Texan fried chicken franchise, announced a partnership with Cholula Hot Sauce to revitalize its menu with a pair of new features that will appeal to spice lovers.
The 'Cholula Chicken Tenders' and the 'Cholula Chicken Sandwich' will be available at 194 Golden Chick restaurant locations in the US, with consumers in Texas, Oklahoma, Louisiana, Florida, and South Carolina able to order them for a limited time. Golden Chick's Executive Chef J Sullivan spoke to the partnership, stating "Our team had a great time working on this development and experimenting with new flavor profiles. Our Cholula Chicken options feature the perfect balance of our one-of-a-kind marinades and batters with Cholula’s authentic original hot sauce. These menu items pack the perfect amount of heat."
Hot Sauce-Branded Chicken Expansions
Golden Chick and Cholula Hot Sauce Launched New Menu Items
Trend Themes
1. Spicy Menu Innovations - The partnership between Golden Chick and Cholula Hot Sauce highlights the trend of brands collaborating to create unique and spicy menu items for customers.
2. Regional Limited Time Offerings - Golden Chick's limited time Cholula Chicken Tenders and Cholula Chicken Sandwich showcase the trend of offering exclusive menu items in specific regions to create excitement and drive sales.
3. Balancing Flavors - The development of Golden Chick's Cholula Chicken options demonstrates the trend of creating dishes that achieve the perfect balance of flavors, combining marinades and batters with an authentic hot sauce.
Industry Implications
1. Fast Food - Fast food chains, like Golden Chick, can leverage spicy menu innovations to attract new customers and differentiate themselves from competitors.
2. Condiments - Hot sauce brands, such as Cholula, can expand their reach by partnering with food franchises, creating co-branded menu items that showcase their products in a new way.
3. Restaurant Supplies - The demand for unique menu items like Golden Chick's Cholula Chicken presents an opportunity for suppliers to offer specialty ingredients and sauces to restaurants seeking to enhance their offerings.