Burton is the brand that will be outfitting athletes on the US snowboard team during the 2018 Olympics with garments that are all inspired by the space program, so the Burton Gold Elite Collection offers consumers a way to get a few pieces with the same awesome aesthetic.
The collection consists of winter jackets, sweaters, gloves and a series of other cold weather gear items as well as a backpack to provide you with a way to brave winter with ease. The products are all designed with a touch of NASA coolness with strategically placed patches and text that looks suitable for space.
The Burton Gold Elite Collection is available now for purchase with many of the products projected to sell out quite quickly.
Space Program-Inspired Activewear
The Burton Gold Elite Collection is Ready for Cold Weather
Trend Themes
1. Space-inspired Activewear - Opportunity to create a new wave of tech-infused and futuristic activewear that will cater to consumers who desire unique and brave designs.
2. Functionality Meets Style - Opportunity for brands to incorporate a harmonious blend of both functionality and style in their winter gear collections for a more wearable and practical take on winter wear.
3. Collaborative and Brand Partnerships - Opportunity for brands to create partnerships with influential organizations and teams such as NASA and the US snowboard team to create a powerful message and reinforce brand identity.
Industry Implications
1. Fashion and Apparel - Fashion and apparel leaders can take the lead in blending functionality with aesthetics to meet the increasingly unique needs of consumers in the winter wear industry.
2. Sportswear - Sportswear brands can harness the power of partnerships and collaborations, tapping into new markets and creating a shared value around team spirit or patriotism.
3. Tech and Wearable Tech - Tech companies can take advantage of the space program-inspired design and focus on wearables with functional features and innovative designs that will appeal to a rapidly growing tech and fashion-savvy consumer base.