'Go Play' is a new advertisement from ASOS that encourages consumers to tap into their individuality and express themselves in whatever way they feel compelled to do so. The ad features a diverse range of faces, each one adorned with artful, bold or unconventional makeup.
The ad for Face + Body at ASOS for men and women expresses that consumers should celebrate "endless ways to be you," especially as an alternative to following the many cookie cutter tutorials for one-size-fits-all beauty that exist.
Rather than spotlighting the actual products that went into the making the one-of-a-kind beauty looks, ASOS emphasizes the finished results instead, inspiring consumers to make their own masterpieces that let their creativity shine. As ASOS puts it: "There are no rules or limits, just endless ways to be you—all of them beautiful."
Rebellious Beauty Advertisements
ASOS' 'Go Play' Implores Celebration of "Endless Ways to Be You"
Trend Themes
1. Celebration of Individuality in Beauty - ASOS encourages consumers to embrace their unique qualities and express themselves creatively through makeup to stand out in the beauty industry.
2. Diversity Representation in Beauty Products - An emphasis on featuring diverse faces in beauty ads can lead to the development of beauty products that cater to a wider range of skin tones, types, and preferences.
3. Artistic Expression in Beauty Advertisements - Creative, unconventional approaches to showcasing makeup in ads can inspire consumers to experiment with their own makeup and beauty routines.
Industry Implications
1. Beauty and Personal Care - The increase in consumer demand for self-expression through makeup and personalized beauty routines can lead to new product offerings from beauty and personal care companies.
2. Fashion and Retail - Incorporating diverse models that showcase unconventional makeup in fashion and retail advertisements can set these companies apart from competitors.
3. Media and Advertising - Using non-traditional approaches to beauty ads can capture the attention of consumers and push the boundaries in the media and advertising industry.