As health and wellness continues to be a priority for many consumers, many are looking for keto-friendly treats like the new Go Better chocolates. The brand recently launched two new sugar-free and low-carb options – the Milk Chocolate Peanut Butter Cups and the Milk Chocolate Bark with Salted Peanuts – just in time for National Peanut Month (this March) and National Peanut Butter Lover’s Day (on March 1st).
The new better-for-you chocolates will appeal to keto followers, diabetics, and conscious eaters as an ideal option to indulge while following their dietary restrictions. Consumers can purchase these treats online on Amazon or directly from Go Better's platform. The Milk Chocolate Peanut Butter Cups are priced at $14.99 for a 7.5oz bag and the Milk Chocolate Bark with Salted Peanuts is available for $17.99 for two 5.5oz bags.
Keto-Friendly Indulgent Chocolates
Go Better Recently Unveiled Two New Chocolate Variants
Trend Themes
1. Sugar-free Treats - The trend of sugar-free treats is growing as consumers seek indulgent options that align with their dietary restrictions.
2. Keto-friendly Snacks - The trend of keto-friendly snacks is on the rise, providing a market for innovative food and beverage companies to create products that are low-carb and high-fat.
3. Health-conscious Desserts - The trend of health-conscious desserts is an opportunity for companies to create innovative products that cater to consumers' desire to indulge without feeling guilty about their dietary choices.
Industry Implications
1. Confectionery - The confectionery industry can create disruptive innovation opportunities by developing more keto-friendly and sugar-free options, providing consumers with more choices to indulge.
2. E-commerce - The e-commerce industry can capitalize on the trend of keto-friendly snacks and sugar-free treats by providing easy and convenient ways for consumers to purchase these products online.
3. Health Food - The health food industry can create disruptive innovation opportunities by developing more indulgent desserts that cater to consumers' dietary restrictions, such as sugar-free and keto-friendly options.