Rolex introduces a new iteration of its iconic GMT-Master II timepiece inspired by the soda beverage, Sprite. This isn't the first time the luxury watchmakers crafted a piece inspired by beverages -- it previously launched the design in colorways inspired by Coca-Cola and Pepsi.
The idea came into fruition when eight-year-old Zahid Ali suggested it, who is the song of HODINKEE's Director of Product and Strategy, Mo Ali. The colorless soda inspired the new rendition, boasting tonal colors that recall the citrusy drink. The watch boasts a ceramic bezel and a Jubilee bracelet adorned with hits of lemony yellow and lime green. The dial is done up in a black glossy finish over the center as a slight contrast and the timepiece is rounded out with green and yellow hands.
Soda-Inspired Luxe Timepieces
Rolex's GMT-Master II Gets a Tonal 'Sprite' Makeover
Trend Themes
1. Beverage-inspired Luxury - Creating luxury products inspired by popular beverages can attract a wider range of consumers while also catering to specific interests, providing a unique value proposition.
2. Colorway-inspired Products - Designing products based on unique colorways can help to differentiate from competitors and tap into nostalgia or fandom for a specific brand or product.
3. Kids as Inspiration - Asking for input from kids and incorporating their ideas into product development can provide unique and imaginative perspectives.
Industry Implications
1. Luxury Watches - Incorporating unique colorways or designs into luxury watch products can attract new buyers or collectors and keep the brand fresh and relevant.
2. Beverage Industry - Collaborating with luxury watch brands to create unique, beverage-inspired timepieces can serve to cross-promote the brands and expand the appeal of both industries.
3. Product Design - Incorporating consumer input, especially from children, into product design and development can lead to more creative and unique products that stand out in the market.