It seems like everyone wants to be some kind of hero these days, first with 'Guitar Hero,' then with 'DJ Hero' and now there’s the 'GM Car Hero.' An attempt to target ‘generation Z’ who have been brought up with (or on) gaming consoles and other technical gadgets, GM hopes to reel in this audience with this concept car.
The GM Car Hero is a virtual way to test and challenge your driving skills. By the looks of the images, I wonder if it’ll fit in the house? I want one!
Heroic Virtual Vehicles
The GM Car Hero Targets Generation Z Gamers
Trend Themes
1. Virtual Gaming Experiences - The trend of virtual gaming experiences opens up opportunities for the development of immersive driving simulations like the GM Car Hero.
2. Targeting Generation Z - Catering to the gaming habits of generation Z provides a target market for car companies to explore innovative concepts like the GM Car Hero.
3. Integration of Gaming and Automotive - The integration of gaming technologies and automotive design creates space for disruptive innovations like the virtual test driving experience offered by the GM Car Hero.
Industry Implications
1. Automotive - The automotive industry can adopt virtual gaming experiences and develop innovative concepts like the GM Car Hero to attract generation Z consumers.
2. Gaming - The gaming industry can explore collaborations with car manufacturers to create virtual driving experiences and new gaming peripherals inspired by concepts like the GM Car Hero.
3. Technology - The integration of advanced technology in the automotive industry, as exemplified by the GM Car Hero, presents opportunities for the tech industry to develop virtual reality and simulation software for driving experiences.