A number of highly celebrated breweries in the Denver region banded together in order to brew a gluten-free beer in order to mark Celiac Awareness Month, a month-long series of events and engagements that takes place in May with the aim of advocating for the health, interests and awareness of individuals living with celiac disease.
The 'Mexidaily Mexican Lager' is a gluten-free beer that was crafted by using gluten-free millet in addition to malted yellow and blue corn, with the inclusion of noble hops rounding out its flavor profile. By combining a hint of sweetness with a highly effervescent texture, this gluten-free beer is well and truly a refreshing summer brew.
"Celiac Awareness Month is important to us because it affects many people in our community," said Karen Hertz, founder of Holidaily Brewing, one of the breweries that contributed to creating the beer. "Our beer is made with 100% gluten-free ingredients so even the most gluten-sensitive consumers can enjoy a delicious craft beer."
Collaborative Gluten-Free Beers
This Beer Was Launched to Mark Celiac Awareness Month
Trend Themes
1. Gluten-free Brewing - There is an opportunity for breweries to create more gluten-free beers using alternative grains and ingredients.
2. Collaborative Brewing - Collaborating with other breweries can lead to innovative and unique beer creations while also raising awareness for important causes.
3. Health-conscious Beverages - There is a growing demand for beverages that cater to specific dietary needs or restrictions, such as gluten-free beer for those with celiac disease.
Industry Implications
1. Craft Beer Industry - Craft breweries can tap into the growing demand for gluten-free and health-conscious beverages to reach a wider audience.
2. Alternative Grain Industry - Producers of alternative grains, such as millet, can partner with breweries to create new gluten-free beer recipes.
3. Health and Wellness Industry - There is an opportunity for health and wellness companies to offer gluten-free beer options to cater to the needs of people with celiac disease or gluten sensitivity.