GLOWISH is a new beauty brand from Huda Kattan that infuses makeup with skincare ingredients to celebrate skin exactly as it is. Although the creator of Huda Beauty is known for full-coverage makeup, Kattan told NewBeauty "I noticed that as I spent more time focused on my skin, I found a greater appreciation and acceptance of it," and "I wanted to create products that let me show that newfound confidence and the skin that I loved, not hide it away."
Like Kattan, many people have spent the last year embracing their skin in its natural state and wearing less makeup. Launching this summer, GLOWISH will debut with the waterproof Multidew Skin Tint and the Soft Radiance Bronzing Powder with antioxidants. The products also blue light protection with the aid of unique ingredients like bell peppers.
Glowy Skin-Caring Cosmetics
GLOWISH is a New No-Makeup Makeup Brand by Huda Kattan
Trend Themes
1. Skin-minimalism - With more people embracing their natural skin, a trend towards minimalistic makeup that celebrates natural beauty has emerged, presenting opportunities for brands to incorporate skincare ingredients into makeup products.
2. Glow-enhancing Makeup - The rise of glow-enhancing makeup, like GLOWISH, that infuses skincare ingredients to nourish and enhance natural skin could disrupt the traditional makeup market.
3. Blue Light Protection Skincare - With increased screen time, blue light protection skincare has become a priority for consumers, presenting opportunities for brands to incorporate blue light protection ingredients into their skincare and makeup products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from the growing trend of skincare-infused makeup to cater to consumers looking for natural-looking, healthy skin.
2. Makeup - The makeup industry can incorporate skincare benefits to cater to consumers who are prioritizing natural-looking, radiant skin.
3. Skincare - The skincare industry can expand their product line to include blue light protection ingredients to cater to consumers who are spending more time in front of screens.