Magazines have to turn into immensely appealing objects in a time of financial crisis, and V Magazine has responded with a glow-in-the-dark cover for their March issue.
The editorial ‘Lights of Spring,’ shot by Mario Testino, shows, in The Cut’s words, some "recession-chic high-fashion ensembles" modeled by glamorously shabby Natalia Vodianova and Luke Grimes.
Natalia Vodianova’s messy, greasy perm plays with the metallic and loud materials of her outfits. A pastel, shady blue background contrasts with the metal gold jumpsuit--like a golden fish in a bowl catching the first summer rays.
Glowing Magazine Covers
V Mag Brings Neon Back for Recession-Chic Editorial
Trend Themes
1. Glow-in-the-dark Magazine Covers - Opportunity for magazine publishers to incorporate glow-in-the-dark covers for a unique and attention-grabbing reading experience.
2. Recession-chic Fashion - Fashion brands can explore recession-themed high-fashion ensembles as a way to tap into the current economic climate in an edgy and stylish manner.
3. Messy Glamor - Beauty and fashion industries can embrace the beauty of messy, unconventional styles to create visually striking and unique looks.
Industry Implications
1. Publishing - Publishing industry can adopt glow-in-the-dark covers to attract readers and provide a distinctive reading experience that stands out from digital alternatives.
2. Fashion - Fashion industry can explore recession-chic fashion trends to cater to consumers seeking stylish yet affordable clothing options during economic downturns.
3. Beauty - Beauty industry can promote unconventional and messy glamor styles as a fresh alternative to traditional beauty standards, encouraging individuality and self-expression.