Popular social media influencer and athlete Sommer Ray launched the Imaraïs Beauty brand alongside its inaugural product: Glow Skincare Gummies. The skincare ingestibles are designed to keep skin looking young and fresh through its botanical formula. The Glow Skincare Gummies contain marine algae for detoxification, vegan squalene for hydration, and Activated-C for revitalization. The sugar-free chews come in a tasty lemon flavor for easy ingestion. The gummies are meant to be taken twice a day in the morning and evening.
Imaraïs Beauty offers plant-based, sustainable skincare products that care for both skin and the environment. The Glow Skincare Gummies' ingredients are sourced ethically and locally from eco-friendly operations. The brand donates a portion of its proceeds to One Tree Planted, a non-profit that works toward reforestation.
Influencer-Inspired Skincare Gummies
Influencer Sommer Ray Launched the Glow Skincare Gummies
Trend Themes
1. Skincare Ingestibles - There is an opportunity for the beauty industry to create more skincare products that are ingested, as this is a fairly new and innovative trend.
2. Botanical Formulas - There is an opportunity for the beauty industry to create more skincare products that contain plant-based, sustainable ingredients as beauty consumers become increasingly eco-conscious.
3. Social Media Influencer-branded Products - There is an opportunity for the beauty industry to partner with social media influencers to create branded products and capitalize on their large following.
Industry Implications
1. Beauty - There is an opportunity for beauty companies to create more plant-based, eco-friendly skincare products, like Imaraïs Beauty, that are sustainable and care for both skin and the environment.
2. Non-profit - There is an opportunity for non-profits, like One Tree Planted, to partner with businesses and create mutually beneficial relationships where a portion of proceeds goes to a good cause.
3. Marketing - There is an opportunity for businesses to use social media influencers to promote their products and brand, as they have large followings and can attract new customers to the business.