Color-Safe Glossing Shampoos
Drunk Elephant’s Cocomino™ Glossing Shampoo is Vegan and Lightweight
The Cocomino™ Glossing Shampoo is among the new product releases from Drunk Elephant. This formulation includes unique and thoughtful ingredients that are color-safe, gentle, and effective. Sacha Inchi Seed Oil, for one, has a high concentration of antioxidant polyphenols, omega 6 (aka linoleic), and omega 3 (linolenic) fatty acids. This allows for the ingredient to be effective in moisturizing and soothing irritated skin—in this case, the scalp. Sacha Inchi Seed Oil also has an effect on one's hair—it adds shine and addresses the damage done by heat styling tools. Drunk Elephant's Cocomino™ Glossing Shampoo contains Panthenol and a Coconut Amino Acid Blend, as well. The former is packed with pro-vitamin B5, which "smooths, softens, and strengthens the hair shaft." The blend, on the other hand, is rich in fatty acids and combined with the coconut-based surfactants, the ingredient ensures a nourishing experience that effectively lifts dirt, styling products, and other substances from one's hair.
Trend Themes
1. Color-safe Hair Care - The growing demand for color-safe hair care products presents an opportunity for companies to come up with innovative formulations with natural and safe ingredients that provide the necessary care for colored hair.
2. Natural Ingredients for Hair Care - The interest in natural solutions for hair care problems creates an avenue for companies to develop products with natural ingredients, tailored to achieve specific hair care needs, such as dry and damaged hair.
3. Moisturizing Shampoos - The increasing demand for moisturizing shampoos underscores the need for companies to develop products that provide moisture and nourishment to hair without harsh chemicals that can cause additional damage to hair.
Industry Implications
1. Personal Care - The personal care industry can leverage natural ingredients to develop hair care products that not only provide essential nourishment to hair but also maintain hair health while catering to customers' hair needs, such as colored hair.
2. Beauty - The beauty industry can explore the trend of natural ingredients in hair care and develop an extensive range of hair products that provide distinct hair care solutions for specific hair types and problems.
3. Green Beauty - The green beauty industry can focus on developing organic and eco-friendly hair care products that use sustainable ingredients in recyclable packaging, thereby offering consumers a safe and environmentally-friendly hair care solution.