Glossier unveils a new Lip Gloss and accompanying campaign starring members of the WNBA. Known for its community-driven approach, Glossier introduced the shades ‘Brown,’ ‘Prism,’ and ‘Bronze’ based on feedback from its loyal customer base. These new additions are formulated to deliver shine and radiance, and the star-studded campaign emphasizes these qualities.
The campaign includes Brionna Jones, DiDi Richards, Skylar Diggins-Smith, and Ezi Magbegor. By partnering with these influential athletes, Glossier aims to merge beauty with sports culture, celebrating empowerment and diversity while reaching a broader audience. The new shades offer versatility in application, whether worn alone for a subtle, sheer look or layered over lipstick for added dimension. Its high-shine formula creates a glassy effect that complements a wide range of skin tones.
Retailing at $17 USD, the Glossier Lip Gloss is available exclusively on the brand's website.
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Trend Themes
1. Athlete-endorsed Beauty - Cosmetic brands are leveraging the influence of sports stars to create campaigns that highlight strength, empowerment, and diversity.
2. Community-driven Product Development - Involving loyal customers in the creation of new product shades results in cosmetics that resonate more profoundly with the consumer base.
3. Gender-inclusive Marketing - Campaigns featuring female athletes expand the target audience for beauty products, appealing to both sports enthusiasts and traditional beauty consumers.
Industry Implications
1. Cosmetics - Integrating feedback loops in cosmetic product development enhances customer loyalty and product appeal.
2. Sports Marketing - Collaborating with athletes for marketing campaigns strengthens brand presence in diverse consumer demographics.
3. E-commerce - Exclusive online availability of beauty products drives traffic to brand websites and allows for better control over brand narrative and customer engagement.