War, drugs, poverty and human crisis are happening all around us and are now even portrayed in the pages of high-fashion magazines. The Harper’s Bazaar March 2010 issue covers ‘Global Warming’ by featuring leggy-beauty Eniko Mihalik in utility-style jackets, khaki shorts, and ankle boots to hike her way through the desert plains.
Who knew a woman holding a gas can and clipboard could look so stylish and keep that perfect poof in place? I don’t think people will be thinking of "Global Warming" in quite the same way after this.
War Zone Editorials
Harper's Bazaar March 2010 Shows Glamour in ‘Global Warming'
Trend Themes
1. Activism Fashion - Fashion lines and editorial content show social, political, and environmental issues, and consumers are more compelled to support them.
2. Utility Clothing - Fashion designers and retailers are featuring clothing that gives the wearer a utilitarian and functional look.
3. High Fashion for Survival - Fashion editorial content showcases high-end brands and clothing for survival and adventure in a transformative and stylish way.
Industry Implications
1. Fashion Industry - The industry is embracing social activism and utility clothing to appeal to the growing trend of socially and environmentally conscious consumers.
2. Outdoor Industry - The industry is collaborating with fashion designers to create a fusion of style and function for consumers who seek adventure and the outdoors.
3. Marketing and Advertising - Agencies can incorporate activism and survival themes in fashion and editorial content to engage audiences and generate awareness of social and environmental issues.