In order to target the 29 and under demographic, companies are investing more and more into global mobile advertising methods, the sales of which will account for 15% out of all e-commerce in 2013.
According to this infographic by Go-Gulf, if mobile advertising spending rates continue growing at their current rate, by 2016 worldwide investment will increase to three times the current amount and tally at approximately $36.87 billion. Because of the convenience of shopping online from any location, more consumers are starting to get comfortable with mobile shopping and retailer sites are seeing an increase in click through rates from mobile devices.
Global mobile advertising is seeing an increase in spending rates because of its growing success.
Smartphone Ad Spending Statistics
This Infographic Explores Global Mobile Advertising Rates
Trend Themes
1. Increased Mobile Advertising Spending - As mobile shopping continues to grow more popular, more companies will increase their advertising spending on mobile platforms.
2. Global Mobile Advertising - With the rise of mobile shopping, companies are investing in global mobile advertising in order to target the 29 and under demographic.
3. Mobile Shopping Convenience - Consumers are becoming more comfortable with mobile shopping, leading to increased click-through rates and therefore increased mobile advertising spending rates.
Industry Implications
1. Advertising - The increasing trend in mobile advertising spending presents an opportunity for advertising companies to specialize in creating effective mobile ad campaigns.
2. E-commerce - As global mobile advertising is expected to account for 15% out of all e-commerce sales, companies in the e-commerce industry can focus on optimizing their platform for mobile users.
3. Mobile Technology - With mobile shopping and advertising becoming more popular, the mobile technology industry can develop new technologies or apps that enhance the mobile shopping experience.