To appeal to consumers concerned about their health, Global Brands has introduced a vodka-based, sugar-free line for its VK brand. The range features sugar-free and low-calorie options for consumers looking to cut down on potentially unhealthy ingredients while still enjoying the delicious taste of VK & Soda.
‘VK & Soda Lime’ and ‘VK & Soda Berries,’ the two new additions, contain 56 calories each. The former blends berry flavors with a vodka-based on the brand's Blue RTD. The traditional mix of vodka, lime, and soda is the source of inspiration for the "light and sparkling" Soda Lime catchphrase the brand is known for.
"Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, number one drink for students. We’re absolutely thrilled to release this true innovation for the category – a product enticing the rapidly growing segment of health-conscious consumers with the full flavor and taste that VK delivers," said Charlie Leaver, head of brands at Global Brands.
Zero-Sugar Vodka-Based Seltzers
Global Brands Launches the Zero-Sugar RTD Range for its VK Brands
Trend Themes
1. Sugar-free RTD Beverages - Opportunity for developing innovative, no-calorie alcohol-based ready-to-drink beverages for health-conscious consumers.
2. Low-calorie Alcohol-based Mixtures - Opportunity to create low-calorie alcoholic beverages that don't sacrifice taste or alcoholic content.
3. Vodka-based Seltzers - Opportunity for developing innovative, low-calorie vodka-based seltzers as a healthier alternative to traditional alcoholic beverages.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity to tap into the rapidly growing segment of health-conscious consumers by creating low-calorie alcohol-based products.
2. Ready-to-drink Industry - Opportunity for developing innovative ready-to-drink beverages that cater to health-conscious consumers by removing ingredients that are seen as unhealthy.
3. Sparkling Water Industry - Opportunity to create alcoholic carbonated beverages that tap into the popularity and health benefits of sparkling water.