ASICS' latest GlideRide technology has gone through different series of testing on current and former athletes to promise functionality. Runners were asked to run at a moderate pace and it was found that the energy return allowed them to run further and longer than usual.
The sneakers feature a special eponymous midsole that reduces energy loss and notably implements a curved midsole. This element minimizes movement around the ankle for better joint support and the rearfoot boasts GEL cushioned technology for added comfort. The uppers are constructed from a blend of engineered mesh to deliver breathability as well. The overall components of the footwear model make the design suitable for runners and non-runners for sports or casual wear. The GlideRide sneakers are set to launch online at ASICS and at global retailers on September 27th.
Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
Trend Themes
1. Curved Midsole Sneakers - Opportunity to disrupt the sneaker industry by implementing curved midsole in different types of footwear for better joint support.
2. Energy Return Footwear - The energy return technology used in ASICS' GlideRide can be adapted to other types of shoes, providing an opportunity for innovation across various industries.
3. Versatile Sports Sneakers - The versatility of ASICS' GlideRide sneakers presents an opportunity to expand the market to non-athletes, creating demand for performance sneakers for all types of activities.
Industry Implications
1. Athletic Footwear - The energy return and curved midsole technology in ASICS' GlideRide can be adopted by athletic footwear brands for better performance and joint support.
2. Casual Footwear - The comfort and versatility of ASICS' GlideRide can be adapted by casual footwear brands to create sneakers suitable for work or everyday use.
3. Health and Wellness - The joint support and energy return technology in ASICS' GlideRide can be implemented in medical footwear, providing comfortable and supportive options for those with joint pain or foot conditions.