There is growing desire among pre-teen and tweens to want to look glamorous and absolutely fabulous beyond their years. As a result, it is no longer rare to run into young girls who are all dolled up with lip gloss, their hair done, nail and toenail polish, and smelling of Chanel number 5 and, of course, sporting the latest Hannah Montana-inspired garment.
"Maria and her friends may not know it but they are smack dab in the middle of a trend â€" the billion-dollar beauty industry is reaching out to the tween and pre-teen market in a big way," ABC News says. "It seems just about every corner salon these days offers a 'Little Diva 'Do' package. And a hot seller at Toys R Us is the Hannah Montana Backstage Makeover Set â€" targeting the 3-7 age group. Not to mention services for teens and kids is the hottest growing trend in the spa market."
When I was a 9 or 10 year old girl I had no time or inclination to think about my hair or my nails; getting a manicure or my hair done was the farthest thing from my mind. Yuk. Times change.
Tween Luxury Salons
Beauty Industry Targets Young Divas
Trend Themes
1. Tween Glamification - Opportunity for beauty industry to cater to the growing desire among pre-teen and tween girls to look glamorous and fabulous at a young age.
2. Beauty Services for Kids - Offering hair, nail, and spa services for kids and teenagers is a rapidly growing trend in the beauty and spa market.
3. Celebrity-inspired Makeovers - The popularity of celebrity-inspired makeover sets and garments for young girls presents an opportunity for retailers to target the 3-7 age group.
Industry Implications
1. Beauty Industry - Beauty salons and spa businesses can tap into the tween market by offering specialized services and products for young girls.
2. Retail - Retailers can capitalize on the trend by creating and selling celebrity-inspired makeover sets and clothing items for young girls.
3. Personal Care Products - Manufacturers of children's personal care products can develop new lines that cater specifically to tweens and pre-teens.