TOMS exemplifies the possibilities of virtual reality headsets as "empathy machines" as they make their 'Giving Trip' available to all via in-store VR headsets. TOMS shoes is known for the social good it promotes and matches every purchase of a pair of shoes with a pair given to a child in need.
Expanding upon that retail structure, TOMS also facilitates a Giving Trip, allowing employees and partners to hand deliver those shoes. However, now this trip can be experienced as a four minute, 360 degree video by any shopper who puts on a TOMS VR headset. The virtual reality trip takes the viewer to Peru and immerses them into a one-on-one tour by a little boy named Julio.
This project exemplifies how virtual reality isn't just a vehicle for technology development. This technology can also develop feelings of empathy as it allows people to virtually, and in this case quite literally, put themselves in someone else's shoes.
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
Trend Themes
1. Virtual Reality Empathy - The use of virtual reality headsets to create immersive experiences that foster empathy.
2. Retail Virtual Reality - The integration of virtual reality in retail spaces to provide customers with unique and engaging shopping experiences.
3. Social Good Initiatives - The incorporation of social responsibility into business models to make a positive impact on society.
Industry Implications
1. Technology - Development of virtual reality hardware and software to enhance empathy and retail experiences.
2. Retail - Implementation of virtual reality technology in brick-and-mortar stores to attract and engage customers.
3. Social Impact - Integration of social good initiatives in various industries to address societal challenges and promote positive change.