Matthew M. Williams kicks off his first live show experience for fashion house Givenchy after becoming its Creative Director, showcasing the latest Givenchy Spring/Summer 2022 collection. It blends a wide range of influences, delivering apparel that fuses lavish utility with the premium luxury of beauty and humanity.
Speaking about the capsule, Williams states, "For the SS22 collection, I wanted to build on the tradition of Givenchy’s history while also really looking towards the future. To do this, I worked with people I admire across different disciplines who have truly unique perspectives including the artist Josh Smith, whose iconic work is incorporated throughout the collection, and the musician Young Thug, who created the entire score for the show. The collaboration and this collection offer people a remarkably immersive and special experience."
Utilitarian Luxe Spring Fashion
Givenchy Spring/Summer 2022 Explores Utility and Austerity
Trend Themes
1. Utility Fashion - The fusion of utilitarianism with luxury can be explored further to create more functional and comfortable designs.
2. Collaborative Design - Collaborations between designers, artists, and musicians can create innovative and unique collections that appeal to a wider audience.
3. Sustainable Luxury - The use of sustainable materials and practices in the fashion industry can be further explored to create environmentally friendly and socially responsible luxury apparel.
Industry Implications
1. Fashion - Fashion brands can incorporate utilitarian features into their luxury apparel while keeping aesthetics in mind, offering a unique and functional fashion statement.
2. Art - Artists can work with fashion and luxury brands to incorporate their unique aesthetic into clothing designs, creating wearable art pieces with a widened audience reach.
3. Music - Musicians can work with fashion brands to create powerful audiovisual experiences, where music can influence and inspire fashion trends and collections.