Verdy works in collaboration with Nike SB on a vibrant pair of sneakers adorned in red to celebrate his Japanese fashion label, Girls Don't Cry. The artist and designer takes on the sportswear label's signature 'Dunk Low' sneaker silhouette and creates a red and white version. The red iteration is set to be exclusive to Japan and the white exclusive to only family and friends.
The signature sneaker is complete in a red leather material throughout the uppers and contrasted with clean white laces over the padded heel and tongue area. It is rounded out with a white midsole and red outsole for additional patterned tones. The family and friends iteration will feature cream-hued nubuck throughout the uppers to be detailed with red details across the heel, outsole, insole, and tongue. Both of the sneakers are complete with branding embroidery on the heel that references Girls Dont' Cry.
Red Leather Padded Sneakers
Verdy Unveils 'Girls Don't Cry' Sneaker Iterations with Nike SB
Trend Themes
1. Collaborative Sneakers - Opportunity for brands to partner with artists or designers to create unique sneaker iterations.
2. Exclusive Regional Releases - Potential for brands to create limited-edition sneakers exclusive to specific regions, creating a sense of exclusivity and demand.
3. Patterned Tones - Emerging trend of incorporating contrasting patterns and colors on sneaker uppers for added visual appeal.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with artists or designers to create innovative and limited-edition sneaker collections.
2. Sportswear - Sportswear companies can tap into the trend of exclusive regional releases to generate excitement and boost sales.
3. Footwear Manufacturing - Opportunity for footwear manufacturers to experiment with patterned tones on sneaker uppers, offering unique and visually appealing designs.