JAFRA Cosmetics recently unveiled its 'Girl Squad' collection for young women, which was designed to appeal to "a generation of confident, socially driven, adventure-seekers."
The entire cosmetics collection was inspired by the music festival experience and embraces bold colors and patterns across its packaging, along with boldly typographic "Girl Squad" branding. Some of the products in the collection include the fresh, sweet and fun signature Girl Squad Fragrance, as well as the All Eyes On Us Eyeshadow Palette and the All Night Long Felt Tip Eye Liner; shades in the collection embrace names like 'Besties,' 'Love' and 'Magic.'
As a collection that champions sisterhood and shared experiences, JAFRA Cosmetics also describes that the individual pieces of Girl Squad form an "unbreakable bond formed when they get together," meaning that the cosmetics can easily be mixed and matched to create a range of looks.
Millennial-Targeted Makeup Lines
'Girl Squad' Celebrates Sisterhood and Shared Experiences
Trend Themes
1. Millennial-targeted Makeup Lines - Opportunity to create cosmetics collections that are tailored specifically for millennial consumers, incorporating bold colors, patterns, and packaging inspired by their interests and experiences.
2. Bold Colors and Patterns - Innovative packaging and branding that embraces bold colors and patterns to appeal to young women seeking unique and eye-catching cosmetic products.
3. Sisterhood and Shared Experiences - Opportunity to develop cosmetics collections that celebrate sisterhood and shared experiences, offering products that can be mixed and matched to create personalized looks.
Industry Implications
1. Cosmetics - Opportunity for cosmetics companies to create millennial-targeted makeup lines that resonate with young women looking for products that align with their interests and values.
2. Fashion and Beauty - Opportunity for fashion and beauty brands to collaborate with cosmetics companies to create bold and unique makeup lines that appeal to millennial consumers.
3. Fragrance - Opportunity for fragrance manufacturers to develop signature scents that are part of millennial-targeted makeup collections, offering a cohesive and immersive beauty experience.