The Girl Scout Thin Mints Candy Canes have been showcased by Hilco ahead of the 2023 holiday season as a treat sure to be enjoyed by avid fans of the namesake cookie.
The candy canes feature a green and brown profile that boast the flavor of Girl Scout Thin Mint cookies thanks to a licensing partnership with Girl Scouts of the USA (GSUSA). The candy canes are set to arrive in boxes of 12 for $3.49 and come in eco-friendly packaging with each serving individually wrapped to allow for easy decorating around the home or enjoyment out of the house.
The Girl Scout Thin Mints Candy Canes are part of a shift towards more co-branded candy products to offer consumers new yet familiar experiences.
Cookie-Flavored Candy Canes
The Girl Scout Thin Mints Candy Canes Come in Boxes of 12
Trend Themes
1. Co-branded Candy - Partnering with iconic brands such as Girl Scouts can create unique and enjoyable experiences for consumers who are looking for new twists on classic favorites.
2. Eco-friendly Packaging - Customers are increasingly looking for sustainable options and packaging, so companies can differentiate themselves by adopting environmentally responsible practices in their products.
3. Decorative Treats - Products that are designed for decorating can provide added value to customers, making them ideal for special occasions and celebrations.
Industry Implications
1. Food & Beverage - The food and beverage industry can use co-branding collaborations and innovative packaging solutions to create unique and sustainable products that appeal to consumers and differentiate themselves from competitors.
2. Retail - Retailers can embrace decorative treats with eco-friendly packaging to meet customers' demands for more sustainable practices while providing unique and memorable products for special occasions and events.
3. Marketing & Advertising - Marketing and advertising agencies can leverage co-branding campaigns to bring together complementary products and create powerful combinations that tap into consumers' emotions.