Tim Hortons wants to help consumers get into the holiday spirit with its new Gingerbread Muffin. The sweet new item is just one of many limited-edition creations available as part of the brand's 2019 holiday menu.
As of November 27, Tim Hortons customers can enjoy the chain's new holiday baked goods. Of the new bakery items, the Gingerbread Muffin is a clear standout. The muffin features a spiced gingerbread dough and a cream cheese filling on the inside. Other new menu items include a Ginger Molasses Filled Cookie, a Chocolate Swiss Roll, and a red-nosed Reindeer Donut. As Tim Hortons' explains, "These treats are perfect to bring family and friends together on a cold winter's night."
Cream Cheese-Filled Gingerbread Muffins
Tim Hortons is Selling a Gingerbread Muffin This Winter
Trend Themes
1. Limited-edition Holiday Menu - Opportunity for food industry brands to capitalize on limited-time promotional items during the holiday season.
2. Gingerbread Craze - Opportunity for the food industry to explore more variations and creative ways to utilize gingerbread flavors in their products.
3. Festive Baked Goods - Opportunity for bakeries and cafes to introduce unique and visually appealing holiday-themed baked goods to attract customers.
Industry Implications
1. Food and Beverage Industry - This industry can benefit from introducing seasonal items and unique flavors to attract customers during the holiday season.
2. Cafes and Bakeries - This is a perfect opportunity for cafes and bakeries to cash in on the seasonal trend and introduce limited edition festive baked goods.
3. Seasonal Retail Industry - The retail industry can explore merchandise options around the festive season such as gingerbread-themed decor, seasonal kitchen accessories, and/or baking products.