The Dollar Shave Club's popularity has skyrocketed since it was first introduced to the market, and the large razor company Gillette has taken a cue from its competitor and introduced Gillette On Demand.
Once one of the most recognized brand for men's razors, Gillette is now seeing more competition from smaller companies that offer cheap luxury razors with the convenience of home deliveries. The brand decided to follow in those footsteps with Gillette On Demand, and offers blades that start at only $1. The razors are delivered to people's doors within 2-3 days, and they can either be reordered through a simple text or consumers can sign up for a subscription so that they are delivered regularly.
With small startups beginning to edge out larger brands due to their ability to make a big impact with a simple idea, larger brands now must themselves accommodate these fast-paced, niche business models.
On-Demand Razor Subscriptions
'Gillette On Demand' Offers a Quick Razor Delivery Service
Trend Themes
1. On-demand Subscription Services - Large brands can embrace on-demand subscription services to cater to the growing demand for convenient and recurring product deliveries.
2. Direct-to-consumer Delivery - Established companies can explore direct-to-consumer delivery models as a means to compete with smaller, agile startups offering similar products.
3. Affordable Luxury Products - There is an opportunity for larger brands to tap into the market of affordable luxury products by offering competitively priced items with premium quality and convenient delivery.
Industry Implications
1. Razor Manufacturing - Razor manufacturers can capitalize on the trend of on-demand razor subscriptions by creating innovative subscription models and enhancing delivery services.
2. E-commerce - The e-commerce industry can benefit from the rise of on-demand subscription services by providing platforms and logistics support tailored to the needs of direct-to-consumer delivery.
3. Consumer Package Goods - Consumer package goods companies can seize disruptive innovation opportunities by incorporating on-demand subscription services, increasing customer convenience and loyalty.