A great way to boost the image of a brand is to associate it with a broader idea. Gilga Wine packaging explores this technique by drawing ties between the beverage and a compelling Persian legend.
It begins with the name of the alcoholic concoction, Gilga, which was the name of a beautiful but timid courtesan to King Amurabi. An unhappy life lead her to attempt taking her own life, but she discovered that her choice poison had in fact enlivened her. Gilga had drunk a Syrah fruit wine.
The girl is stylistically illustrated on the front label of the bottle, poised to sip from the liquid-filled amphora. Further Persian visual motifs envelope Gilga Wine packaging by Fanakalo, in the form of the same geometric and meandering patterns that adorned ancient pottery.
Persian Myth Marketing
Gilga Wine Packaging was Inspired by an Intoxicating Beauty
Trend Themes
1. Myth-inspired Packaging - Opportunity for brands to create captivating packaging designs that draw inspiration from myths and legends to enhance their brand image and storytelling.
2. Cultural Symbolism in Branding - Opportunity for brands to incorporate cultural symbols and motifs into their packaging design, connecting with consumers on a deeper level.
3. Creative Narrative Marketing - Opportunity for brands to use creative storytelling and narratives in their marketing strategies to engage customers and differentiate themselves in the market.
Industry Implications
1. Beverage Packaging - Opportunity for beverage companies to create innovative and visually appealing packaging designs that resonate with consumers and create a memorable brand experience.
2. Art and Design - Opportunity for artists and designers to collaborate with brands to create unique and visually striking packaging designs that stand out in the market.
3. Wine Industry - Opportunity for wine producers to leverage storytelling and cultural influences in their branding and packaging designs to attract a wider consumer base and differentiate their wines in the market.