Valentine's Day is a special day; a day where lovers can celebrate their boundless love for one another... and buy each other expensive, useless gifts. Take this one for instance: My Last Rolo. This is a sterling silver keepsake in the shape and exact dimensions of a Rolo, the chocolate-covered caramel candy. Could this catch on? Will other types of candies start being offered in gold or platinum?
Implications - The distinction between want and need is unclear to many people in modern consumer culture. Companies and advertisers know just how to make products appear necessary to the lives of consumers. Consumers will happily invest in products that they don't need when they are marketed and packaged effectively.
Gifts That Have No Real Use
My Last Rolo
Trend Themes
1. Useless Gift Trend - Consumers are becoming more receptive to buying expensive, useless gifts, creating an opportunity for companies to market unique novelty items.
2. Valentine's Day Keepsake Trend - People are interested in unique Valentine's Day keepsakes, leading to innovative gift ideas for companies.
3. Precious Metals in Candy Trend - The use of precious metals in candy products is a potential market opportunity for luxury confectionery brands.
Industry Implications
1. Consumer Goods Industry - The consumer goods industry can leverage consumers' desire for novelty items to create new product lines and capitalize on the trend towards expensive and unique gifts.
2. Jewelry and Keepsake Industry - The popularity of unique Valentine's Day keepsakes creates opportunities for the jewelry and keepsake industry to innovate.
3. Luxury Confectionery Industry - The trend towards the use of precious metals in candy products provides an opportunity for luxury confectionery brands to offer unique, high-end products.