To help consumers spread holiday joy over the Christmas season, Tesco Lotus Thailand created the Christmas Tree Gift Set Box for effortless gifting. Tesco Lotus’s Christmas Tree Gift Set Box boasts an origami-style tree-shaped design that can be opened to reveal a branded green box with a surprise inside.
As the brand sees Christmas trees as a symbol of familial togetherness and celebration, the gift boxes are meant to play a part in shaping fond memories over the holiday season. As the red and green gift box set is aesthetically pleasing, it also doubles as a decoration that can be set up in the home leading up to the arrival of Christmas Day in December.
Tree-Shaped Gift Sets
Tesco Lotus Thailand Created a Festive Gift Set Box for the Holidays
Trend Themes
1. Origami-style Packaging - Origami-style packaging designs offer a unique and interactive experience for consumers, creating opportunities for brands to enhance their product presentation and engage customers.
2. Dual-purpose Packaging - Dual-purpose packaging that serves both as a gift and a decorative item allows brands to offer added value and convenience to consumers, tapping into the demand for multi-functional products.
3. Branded Gift Sets - Branded gift sets provide a cohesive and curated gifting experience for consumers, enabling brands to showcase their products and strengthen brand recognition and loyalty.
Industry Implications
1. Retail - The retail industry can capitalize on origami-style packaging designs to create memorable and visually appealing product presentations, enhancing the overall consumer shopping experience.
2. Consumer Goods - The consumer goods industry can embrace dual-purpose packaging to offer consumers added value and convenience, creating a competitive edge in delivering innovative and practical solutions.
3. Marketing and Advertising - The marketing and advertising industry can leverage branded gift sets to create unique promotional campaigns, utilizing the physical packaging as a medium for brand storytelling and customer engagement.