$1.3M Diamond Shirt

Gianfranco Ferre Design

If you think there's anything diamonds don't look totally hot on, then you haven't been paying attention. The latest in diamonds on clothing is a one-off top estimated to be worth $1.3 million. The shirt has 905 glitzy diamonds mounted on 18K white gold and woven in at 254 carats. Gianfranco Ferre put his signature on this design before he died.

Implications - Even though most contemporary fashion collections contain androgynous and subdued looks, many designers and couture houses that cater to a luxurious crowd are taking luxe to the max. Instead of hiding how much money you have, some consumers wish to make it known through their clothing, especially since the economic downturn.
Trend Themes
1. Diamond-encrusted Fashion - Opportunity to create high-end fashion items adorned with diamonds for consumers who want to showcase their wealth.
2. Luxury Statement Pieces - Opportunity to design extravagant clothing items for individuals who desire to flaunt their affluence.
3. Ultra-luxury Fashion - Opportunity to tap into the demand for exclusive and opulent apparel.
Industry Implications
1. High-end Fashion - Industry that can explore incorporating diamonds into their designs for customers seeking ostentatious clothing items.
2. Diamond Jewelry - Industry that can expand into creating diamond-adorned garments to cater to the luxury market.
3. Luxury Goods - Industry that can embrace the trend of embellishing clothing items with diamonds to cater to affluent consumers.

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