Sly, a functional drink brand, has unveiled a new collaboration with North American organization Ghost Gaming to expose the brand to a broader gaming audience. This partnership will see the creation of multiple activations designed to encourage esports and gaming enthusiasts to try out the brand's brain and body-boosting formulations.
Sly is set to bolster online community tournaments hosted by Ghost Gaming, offering exclusive tastings at various Ghost Gaming live events. Fans will also benefit from a discount and special offers when they use the code GHOST on the Sly online store.
"We are incredibly excited to launch this partnership with Ghost Gaming. Their leadership is dedicated to growing and supporting their gaming community and they always seem to have a beat around what’s next in gaming culture [...]," said Dr. Amy Czyz, founder and CEO of Sly.