Fashion label GmbH introduces its latest GHAZAL collection that is designed for the Spring/Summer 2023 season. The designs were showcased during Paris Fashion Week and it features a wide range of co-ed shapes that push creative boundaries. This includes the pimp coats done with faux fur draping from the shoulders and shorts with extra large pockets.
Additional details include the elevated touch of gold roses and thorny stems that puncture the holes in the white shirts, which is a reference to the culture and beauty of South Asia. The brand also works together with Muhammad Fatchurofi to create and implement his artwork that adds a sense of calmness. It also showcased a collaborative GEL-KAYANO 14 sneaker made in collaboration with ASICS.
South Asian-Inspired Fashion
GmbH Launches its New GHAZAL Collection for the SS23 Season
Trend Themes
1. South-asian Fashion - The popularity of South-Asian fashion is on the rise with brands showcasing their East-meets-West designs in runway collections.
2. Co-ed Apparel - Gender-fluid clothing and co-ed apparel are becoming increasingly popular, encouraging designers to push creative boundaries and offer versatile pieces for everyone.
3. Artistic Collaborations - Fashion brands are collaborating with artists to add unique and meaningful touches to their collections, creating a deeper connection with their audience.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from tapping into the South-Asian fashion market and incorporating unique cultural elements to stand out.
2. Gender-neutral Apparel - The demand for gender-neutral apparel is growing, creating opportunities for designers and brands to offer more versatile options for consumers.
3. Art and Design Industry - Artistic collaborations with fashion brands can provide opportunities for artists to showcase their work through a new medium while adding unique and meaningful touches to collections.