Getir, a UK-based grocery delivery company, has partnered with Nisa Retail, the wholesale division of The Co-op Group, to increase the selection of products available for Getir customers. On October 26th, the new availability was tested in the Battersea, Earls Court, Seven Sisters, Balham, Tottenham, and Bethnal Green stores, using Getir's network to provide grocery delivery within minutes for their combined customer base.
James Roberts, Head of Sales & Wholesale Corporate Development, NISA Retail said: "We’ve always prided ourselves on the excellent range of products we make available and so giving customers the best possible choices when it comes to groceries and combining that with the convenience of rapid home delivery was a natural fit. We look forward to hearing what customers think."
Grocery Delivery Expansions
Getir Partners with Nisa Retail to Expand its Grocery Product Lineup
Trend Themes
1. Grocery Delivery Expansion - With the growing demand for grocery delivery, there is an opportunity for companies to partner with wholesalers to expand their product lineups and offer more convenience to customers.
2. Rapid Home Delivery - The convenience of rapid home delivery presents an opportunity for grocery delivery companies to offer faster and more efficient service than traditional brick-and-mortar stores.
3. Wholesale Division Partnership - Partnering with wholesale divisions of established retailers presents an opportunity for grocery delivery companies to expand their product offerings and gain access to a wider customer base.
Industry Implications
1. Grocery Delivery - This trend is relevant to the grocery delivery industry, which can benefit from expanding their product lineups and improving delivery speed to gain an edge over competitors.
2. Wholesale Retail - The partnership between Getir and Nisa Retail highlights the potential for wholesale retail companies to collaborate with grocery delivery companies to offer more convenience to customers.
3. E-commerce - The trend towards online shopping and delivery services presents disruptive innovation opportunities for e-commerce companies to enter the grocery delivery market and offer faster, more convenient options to consumers.