In an effort to counter the overwhelming pressure for women to get the "perfect bikini body," Isle of Paradise has chosen this summer as the perfect time to debut the 'Get Body Posi' guide.
Isle of Paradise is a self-tan company that launched back in 2018 and quickly made headlines for its use of un-retouched photos in its ad campaigns. Now the company is back on its mission to inspire self-love with its new Get Body Posi guide. The free guide is essentially a seven-day program that is designed to help consumers in their journey to body confidence. As the brand's founder Jules Von Hep explained, "I want you to stand in front of the mirror and love the body you’ve been given—it’s time to feel empowered."
While other brands often claim to support body positivity, Isle of Paradise is going one step further to actually help consumers feel more confident about the skin they're in.
Empowering Body Confidence Guides
The 'Get Body Posi' Guide Aims to Inspire Self-Love
Trend Themes
1. Body Positivity - Empowering individuals to embrace and love their bodies, promoting self-confidence and acceptance.
2. Un-retouched Campaigns - Using real and unedited photos in advertising campaigns, challenging traditional beauty standards and promoting authenticity.
3. Self-love Programs - Offering structured programs or guides to support individuals in developing self-love and body confidence.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunities include developing inclusive products and campaigns that celebrate diverse body types and promote self-love.
2. Wellness and Lifestyle - Opportunities exist to create holistic programs that address both physical and mental aspects of body confidence, offering support and empowerment to individuals.
3. Fashion and Apparel - Innovations could focus on creating inclusive clothing lines that cater to diverse body shapes and sizes, challenging industry norms and fostering body positivity.