Apple has released three new "Get a Mac" adverts which, of course, means the joyous news we get to see some more of the hottie who plays the 'Mac'.
The themes for their news adverts are Pizza Box, which shows the PC talking from the box as if it was a trap door; Throne which shows the PC looking more ridiculous than normal dressed up as king (I never knew a Mac Genius would transfer your files for free so you learn something new every day) and the third theme was Calming Teas which vindicates my feeling of hatred of people who drink herbal tea.
Check out the videos below.
Personified Computers
3 "Get a Mac" Ads (VIDEOS)
Trend Themes
1. Personified Computers - The use of human characteristics in computer-related marketing is becoming a trend to humanize technology.
2. Humor in Tech Advertising - The use of humor in consumer-oriented tech advertising is becoming more prevalent.
3. Viral Marketing Videos - The creation and dissemination of viral marketing videos is becoming increasingly common in the tech industry.
Industry Implications
1. Computer Hardware - Computer hardware companies should consider incorporating more creative and humorous marketing campaigns to appeal to consumers.
2. Marketing and Advertising - Marketing and advertising firms can explore the use of viral marketing videos to promote their clients' products and services.
3. Digital Media - Digital media companies should explore the use of humor and personified technology in marketing campaigns to attract younger audiences.