By now, most of us have figured out how to open a box. This Gesture and Packaging concept works to provoke a little more thought in the consumer than the vast majority of product wrappers do, benefiting both him and the brand itself.
The complexly contrived cartons of tea can only be undone in a certain way. One must hold the multifaceted objects in one's hand in order to figure out the best way to go about accessing the infusions inside. However, the three very different and equally creative card containers that were developed by Portugal's Ângela Monteiro would have been much more complicated to construct in the first place.
If the curious crumpling forms of Gesture and Packaging weren't stimulating enough, the designer added colorful shapes to increase the dynamic appearance of the boxes. Undoing them is an "educational" and memorable process.
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
Trend Themes
1. Complex Packaging - Creating intricate and creative packaging designs that require consumers to think and engage with the product.
2. Interactive Product Unboxing - Developing packaging that requires specific gestures or actions to open, providing a unique and memorable unboxing experience.
3. Educational Packaging - Using packaging as a tool to educate consumers about the product or brand, creating a more meaningful interaction.
Industry Implications
1. Food and Beverage - Exploring innovative packaging designs that enhance the consumer experience and create a lasting impression.
2. Consumer Goods - Embracing interactive packaging concepts to differentiate products in a competitive market and capture consumer attention.
3. Design and Marketing - Utilizing complex packaging designs and interactive elements as a disruptive marketing strategy to engage consumers and build brand awareness.