Gerrit Jacob continues to create waves in the realm of fashion and his latest project is done alongside adidas as he creates his own capsule of footwear. To design the shoes, he taps inspiration from Fire, which is a reoccurring theme for his capsules so far. He details the brand's Gazelles, Forum Lows, and Superstars. The colorways include pink, green, and blue.
Jacob speaks about his work alongside adidas to Highsnobiety, stating "For these shoes I was referencing the dragon print which was the main motif for FW23. I was thinking about ways to incorporate that same theme within footwear, whilst taking on the challenge of adding a sense of elegance to something usually seen as garish or vulgar." To get the shoes, fans need to register to participate in a raffle on the adidas Confirmed app.
Fire-Inspired Colorful Shoe Collaborations
Gerrit Jacob Works with adidas on a New Collection
Trend Themes
1. Fire-inspired Footwear - Creating footwear capsule collections inspired by the element of fire presents an opportunity for designers to explore a powerful visual theme and express it in unique ways.
2. Retro-inspired Colorways - These shoe collaborations demonstrate an opportunity for designers to incorporate retro color palettes in new and innovative ways.
3. Highly Limited Footwear Releases - Requiring fans to register for a raffle presents an opportunity for brands to create hype around highly limited footwear releases, potentially increasing demand and buzz for the product.
Industry Implications
1. Footwear - The footwear industry can benefit from exploring popular themes and collaborating with artists and designers to create limited edition collections that generate excitement among niche markets.
2. Fashion - The fashion industry can use collaborative collections like these as a way to generate buzz and excitement through limited edition releases that create a sense of exclusivity for customers.
3. Athletic Apparel - Collaborations between athletic apparel brands and artists or designers can provide opportunities to create unique, standout products that appeal to fashion-focused audiences while still maintaining the quality and functionality customers expect from athletic apparel.