The KFC Japan German Twister has been unveiled by the QSR brand as a new menu item that is something of a departure from what they usually offer patrons. The wrap-style sandwich consists of a pork sausage that has been wrapped in a flour tortilla with potatoes, lettuce, a sweet & sour pickle sauce and mustard for a delicious, all-in-one meal option. The tasty menu item likely comes in response to the growing consumer demand for convenient food varieties that can be easily consumed in a mess-free manner when commuting or on-the-go.
The KFC Japan German Twister sandwich is available exclusively in Japan for a limited time at a cost of 380 yen.
German-Style Sausage Wraps
The KFC Japan German Twister is Made with a Sausage, Potatoes and More
Trend Themes
1. Convenient Food Varieties - The demand for convenient food varieties that can be easily consumed on-the-go presents an opportunity for disruptive innovation in the food industry.
2. Wrap-style Sandwiches - The popularity of wrap-style sandwiches opens up opportunities for new flavor combinations and innovative ingredient choices.
3. Mess-free Meals - The desire for mess-free meal options when commuting or on-the-go offers a chance for disruptive innovation in the fast-food industry.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of wrap-style sandwiches to introduce new, unique menu items and attract customers.
2. Food and Beverage - The growing demand for convenient food varieties presents opportunities for food and beverage companies to develop new products that cater to busy consumers.
3. QSR (quick Service Restaurant) Industry - The QSR industry can take advantage of the trend of mess-free meals and create innovative packaging solutions that enhance the convenience and portability of their products.